DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
First Semester
MANAGERIAL ECONOMICS
(Upto 2012-13 Academic year and 2013 Calendar year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Define the term Managerial Economics and list down its
various characteristics.
2. Write the different kinds of demand with illustrations.
3. Explain price elasticity of demand.
4. What is BEP? Write its significance.
5. Distinguish between monopolistic and perfect
competition.
6. State the significance of profit in business.
7. Write a note on NI.
8. Explain the main phases of Business cycle.
Sub. Code
13
DE-3139
2
sp4
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the role and significance of Micro and macro
economics in business decisions.
10. Evaluate the factors influencing demand for a product
with suitable illustrations.
11. Describe the cost determinants which are relevant to
managerial decision making.
12. Discuss the product life cycle based pricing with the help
of FMCG.
13. Critically examine the demand forecasting techniques
used for existing products.
14. "Real measure of national income is NNP and not GNP".
Discuss.
15. Critically discuss the different theories of profit.