DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
First Semester
MANAGERIAL ECONOMICS
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — X 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. State the nature of managerial economics.
2. What are the factors affecting the demand of a product?
3. What are the uses of production function in decisionmaking?
4. Differentiate between cost control and cost reduction.
5. Explain the factors which influence the price of a
commodity.
6. State the basic problems in the measurement of profit.
7. Explain the concepts of measuring national income.
8. Write a note on Price discrimination.
Sub. Code
13
DE-3118
2
wk11
PART B — X 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Bring out the role of managerial economist in decision
making.
10. Define price elasticity of demand. Discuss the role of price
elasticity of demand in business decisions.
11. Explain the concept of cost-output relationship in the
short and long run.
12. Describe briefly the cost oriented and competition
oriented pricing techniques.
13. Discuss the uses and limitations of cost volume profit
analysis.
14. Explain the various issues concerning the national
income analysis.
15. Explain the salient features of business cycle. How does a
businessman safeguard his interest against the evil
effects of a business cycle?