Exam Details
| Subject | sales and marketing practices | |
| Paper | ||
| Exam / Course | b.sc. in catering and hotel administration | |
| Department | ||
| Organization | alagappa university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | tamil nadu, karaikudi |
Question Paper
B.Sc. DEGREE EXAMINATION, NOVEMBER 2017
Catering and Hotel Administration
SALES AND MARKETING PRACTICES
(Upto 2015 Batch)
Time 3 Hours Maximum 60 Marks
Part A x 3 18)
Answer all questions.
1. What is relationship marketing?
2. Define positioning.
3. What do you mean by report?
4. What is internal marketing?
5. What do you mean by banquet?
6. What is magazine advertising?
Part B x 8 32)
Answer any four questions.
7. Compare and contrast marketing and sales.
8. How do you select target market?
9. Discuss about the sales office communication system.
10. How do you improve sales productivity?
11. How do you promote restaurants and lounges?
12. Write a short note on advertising agencies.
Sub. Code
22
CP-7793
2
Ws5
Part C x 10 10)
(Compulsory)
13. How do you develop advertising plan for increasing the
revenue of Meeting Hall?
————————
Catering and Hotel Administration
SALES AND MARKETING PRACTICES
(Upto 2015 Batch)
Time 3 Hours Maximum 60 Marks
Part A x 3 18)
Answer all questions.
1. What is relationship marketing?
2. Define positioning.
3. What do you mean by report?
4. What is internal marketing?
5. What do you mean by banquet?
6. What is magazine advertising?
Part B x 8 32)
Answer any four questions.
7. Compare and contrast marketing and sales.
8. How do you select target market?
9. Discuss about the sales office communication system.
10. How do you improve sales productivity?
11. How do you promote restaurants and lounges?
12. Write a short note on advertising agencies.
Sub. Code
22
CP-7793
2
Ws5
Part C x 10 10)
(Compulsory)
13. How do you develop advertising plan for increasing the
revenue of Meeting Hall?
————————
Other Question Papers
Subjects
- accommodation operation
- advanced accommodation management
- advanced food prodcution
- advanced food production and patisserie
- advanced rooms division management
- basic accommodation operation
- basic food and beverage service
- basic food production and patisserie
- basic front office operation
- basics of computer science
- beverage service
- computer applications
- culinary arts and techniques
- environmental studies
- food and beverage management
- food and beverage service
- front office management
- front office operation
- hotel accounting
- hotel and catering laws
- house keeping and facilities bmanagement
- human resource management
- management information system
- personality development
- principle of management
- sales and marketing practices
- travel and tourism management