M.Voc. DEGREE EXAMINATION, NOVEMBER 2017
First Semester
Fashion Technology
VISUAL MERCHANDISING
(CBCS 2017 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is meant by visual merchandising?
2. Define emphasis.
3. What is sales management?
4. Give the advantages of music.
5. What is point of purchase display?
6. List the components in visual merchandising.
7. What is a realistic mannequin?
8. What is the role played by a merchandiser in store
promotion?
9. What is freelancing?
10. How to market the consumer through merchandising
display?
Sub. Code
7MFT1E1
RW-990
2
Ws15
Part B x 5 25)
Answer all questions by choosing either or
All questions carry equal marks.
11. Explain about store image and target customer.
Or
Illustrate and explain application of line in visual
merchandising.
12. Describe about brand preferences.
Or
Give the basic principles to be followed in showroom
display and explain it.
13. Write short notes on mannequins.
Or
Describe about the role of lighting in visual
merchandising.
14. Explain the following terms
Repetition
Nostalgia.
Or
Write short notes on planning of merchandising
display.
15. Write short notes on importance of visual
merchandising.
Or
Explain about assignment and evaluation.
RW-990
3
Ws15
Part C x 10 30)
Answer any three questions.
All questions carry equal marks.
16. Give a detailed account on Principles of design.
17. Write a detailed note on segmentation of market.
18. Give a brief account on store and window setting.
19. Elaborate types of mannequins.
20. Enumerate planning and inventory control system.
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