DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
INTERNATIONAL MARKETING LOGISTICS
(2013-14 Academic Year 2014 Calendar Year Onwards)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Define marketing logistics and state its objectives.
2. What are the problems based by air transport industry in
India?
3. Explain the characteristics of shipping transport.
4. What are the functions of forwarding agents?
5. Discuss the advantages of warehouses.
6. What is chartering principles and practices? Explain.
7. Explain the advantages of International Air Transport.
8. Write short notes on
Container freight.
Containerisation.
Sub. Code
41
DE-3253
2
WS 20
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Describe in detail the importance and relevance of
logistics system to export marketing management.
10. Explain the various types of Inland transportation.
11. What are the types of intermediaries? Explain their
functions.
12. Define Port. Explain the structural and Cargo handling
facilities in port.
13. Elaborate the functions of Transchart.
14. Describe the technological developments of ocean
transportation in India.
15. Discuss the problems and prospects of Air Transport in
India.
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