DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
MANAGEMENT STRATEGIES OF MNCs
(2013-14 Academic Year and 2014 Calendar Year onwards)
Time Three hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
1. Explain briefly the process of internationalisation.
2. What are business level of functional level strategies?
Explain.
3. Examine the rationale of foreign subsidiary.
4. Why is strategic planning needed?
5. State briefly the European organisational design of
MNCs.
6. Bring out the salient features of MNC culture.
7. Narrate the various components of strategies.
8. Explain the concept of business ethics.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Trace the emergence and growth of multinational
corporations.
10. Discuss the various issues relating to strategy
implementation.
Sub. Code
43
DE-3255
2
wk11
11. Enumerate the focus modes of strategic planning
involved in MNCs.
12. Describe the structure of multinational corporations.
13. Summarise the social responsibility of business towards
government and consumers.
14. What are the merits and drawbacks of international
strategic alliances?
15. Discuss the importance of environmental scanning and
planning.