DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
PROMOTIONAL MANAGEMENT
(2012-13 Academic year and 2013 Calendar year only)
(English Medium only)
Time Three hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
1. Write about the basic objectives of promotion.
2. In a brief paragraph describe the evolution of modern
advertising.
3. What is media planning and describe the two stages in
media planning.
4. Describe the public relations and publicity.
5. Write about trade and sales force promotion.
6. Describe about the personal selling and its
characteristics.
7. Write about the current trends in personal selling.
8. Write about the children ethics in promotion.
Sub. Code
412
DE-3205
2
Ws2
SECTION B — 15 60 marks)
Answer any FOUR questions.
9. Describe how the elements of the marketing strategy
affect the promotion plan.
10. Write the objectives, needs and methods of advertising.
11. Briefly discuss the media and its characteristics.
12. Write briefly the role and types of publics.
13. Write the concept and need for the sales promotion and
the distinction between sales promotion and
advertisement.
14. Discuss the things that sales promotions can and cannot
do.
15. What prominent decisions should the promotion manager
consider when measuring promotional performance?
Elaborate.
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