M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Airline and Airport Management
AVIATION MANAGEMENT STRATEGIES
(upto 2015 batch)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What is the meaning of environmental scanning?
2. Who is a niche marketer?
3. What is meant by business cycle?
4. Define the term 'Bench marking'.
5. State the meaning of forward and backward integration.
6. Differentiate between joint venture and strategic
alliance.
7. Define the term
8. What is the need for turn around strategies?
9. What do you mean by quality circle?
10. What is meant by inbound logistics?
Sub. Code
43
CP-8390
2
Ws9
Part B 5 25)
Answer all questions.
11. Define vision and explain the steps in establishing
vision.
Or
How can you categorise competitive strategies
according to miles and snow?
12. What is core competency? Explain the process of
recognising core competency in a firm.
Or
Analyse the pros and cons of single vs multiple
business strategy.
13. Explain the steps for instituting total quality
management.
Or
Explain the various differentiation strategies
adopted by corporates.
14. What are the components of internal support
system?
Or
Describe the strategies adopted by corporates in
declining markets.
15. Explain Mckinsey's 7s frame work for strategy
implementation.
Or
Explain the process of corporate governance.
CP-8390
3
Ws9
Part C 10 30)
Answer all questions.
16. Discuss the primary and supporting activities in
value chain analysis.
Or
Explain the various types of growth strategies.
17. What are the types of turn around strategies?
Or
What are the elements of internal environment of
business?
18. Information system is the key to successful
execution of strategy Discuss.
Or
Make a SWOT analysis of Air India.
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