M.B.A. DEGREE EXAMINATION, NOVEMBER 2017.
Airline and Airport Management
STRATEGIC AIRLINE ALLIANCES
(Upto 2015 batch)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Classify the three basic types of airlines.
2. Define an institution.
3. What is product objective?
4. What is brand image?
5. What is T.F.P?
6. Explain competitive strategies.
7. What is domino effect?
8. Explain A.S.A.
9. What is complexity logic?
10. Define F.F.P.
Sub. Code
42
CP-8389
2
sp4
Part B 5 25)
Answer all questions.
11. Explain the current airline alliance groups.
Or
Explain the concept of R.D.P.
12. What are the three methods of differentiating an
airline product?
Or
Discuss the turbulence in marketing channels.
13. Explain operational performance.
Or
Name the sources of financial benefits from
alliances.
14. What are the advantages of hierarchical structure?
Or
What are the major reasons for alliance failures?
15. Explain the future of airline alliances.
Or
Explain the concept of stand alone capability.
CP-8389
3
sp4
Part C 10 30)
Answer any three questions.
16. What are the different types of alliances between
airlines?
Or
Explain with a sketch the framework of
international airline alliance dynamics.
17. Summarize the basic strategic options for
independent airline.
Or
What are the benefits, challenges and cost of
alliance brand association?
18. Explain the key determinants of success for
strategic airline alliance.
Or
Explain with a neat sketch the framework for
alliance performance assessment.
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