M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Airline and Airport Management
AIRLINE MARKETING
(Upto 2015 batch)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Define airline Business.
2. What do you mean by fleet?
3. What is the use of distribution channel in airline
industry?
4. Define CRM.
5. State the Objective of relationship marketing.
6. What is Open Skies Agreement?
7. Differentiate between dry lease and wet lease.
8. Define Marketing.
9. What is product mix?
10. Define uniform pricing.
Sub. Code
31
CP-8381
2
sp5
Part B 5 25)
Answer all questions.
11. Distinguish between "Consumer Market" and
"Industrial Market" in airline industry.
Or
Explain the pricing policy of airline industry.
12. Write a note on structure of air freight pricing.
Or
Define "Product "with reference to Airline Industry
and discuss Product Life Cycle
13. Explain the Objectives and advantages of C.R.M.
Or
Define Air Travel Market and its types.
14. Explain Porter's 5 forces theory with reference to
Airline Industry.
Or
Explain the impact of technological factors on
airline marketing.
15. Explain the function of GDS.
Or
Discuss the major benefits of brand image.
CP-8381
3
sp5
Part C 10 30)
Answer all questions.
16. Explain the components of relationship marketing
strategy.
Or
Define distribution system and different
distribution systems adopted by airline industry
17. Explain how Political factors influence the macro
environmental environment in airline industry
Or
Discuss the future of Airline Marketing
18. Write a detailed note on PESTE Analysis of Airline
Industry.
Or
Explain marking mix with reference to airline
industry.
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