M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Airline and Airport Management
EXECUTIVE COMMUNICATION
(Upto 2015 batch)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What is the importance of communication in
management?
2. What is encoding? Why is it done?
3. What are the various types of letters?
4. What are called as personalized letters?
5. What are short reports? Why are they used?
6. What are appendices?
7. What is body language?
8. What is dyadic communication?
9. What is the purpose of resolutions?
10. What is minutes of the meeting?
Sub. Code
12
CP-8367
2
sp4
Part B 5 25)
Answer all questions.
11. What are the various types of media used in
communication?
Or
What are the barriers of media in communication?
12. Give an example letter of a customer complaint.
Or
How a sales collection letter is drafted for dealers?
13. Compare formal reports with informal reports.
Or
What are the norms for including exhibits in a
technical report?
14. What are kinesics and proxemics? Why are they
important in communication?
Or
Write a note on telephone etiquette.
15. What are the challenging issues in conferences?
Or
Illustrate how a prepared speech is drafted?
CP-8367
3
sp4
Part C 10 30)
Answer all questions.
16. Elucidate the modern means of communication and
the changing role of communication.
Or
Discuss the norms for business letters under
different situations.
17. Explain the nuances in writing a research report.
Or
List and explain the merits and demerits of various
audio-visual aids.
18. Explain the purpose and content of an agenda. Give
an example for agenda.
Or
Analyse the role of technology in communication.
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