M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Airline and Airport Management
EXECUTIVE COMMUNICATION
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What are the types of communication?
2. List out the parts of business letter.
3. What do you mean by formal report?
4. Write the importance of posture.
5. Define written communication.
6. What do you mean by minutes?
7. What is an appendix?
8. How is debate different from discussion?
9. Define the term USP.
10. What is conference?
Sub. Code
13
CP-8348
2
Wk 11
Part B x 5 25)
Answer all questions.
11. What is communication? Explain the significance of
communication for management.
Or
Discuss about the media barriers to communication.
12. Explain in detail about the norms for business
letters.
Or
Write a brief note on Customer complaint letters.
13. Explain the meaning and nature of a report.
Or
Describe the features of technical report.
14. Discuss the importance of non verbal
communication.
Or
Explain the use of charts, diagrams and tables.
15. How will you write an agenda?
Or
Explain the procedure of regulating speech.
CP-8348
3
Wk 11
Part C x 10 30)
Answer all questions.
16. Distinguish in detail the importance of leader's
communication in an organization.
Or
Discuss in detail about the communication model
and the process.
17. Explain the importance of effective communication
in detail.
Or
Explain the merits and demerits verbal and
non-verbal communication.
18. Discuss the various types of group member roles.
Or
Explain the methods of decision making.