M.A. DEGREE EXAMINATION, NOVEMBER 2017
Journalism and Mass Communication
MEDIA CULTURE AND SOCIETY
(2016 Onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define communication.
2. What is interpersonal communication?
3. List the advantage of Shannon and Weaver model.
4. What is mass communication?
5. Write a note on media industry.
6. What is media privatization?
7. What are the uses of media?
8. Define public opinion.
9. Define culture.
10. What are the sources of media control?
Sub. Code
33
CP-8241
2
sp3
Part B x 5 25)
Answer all questions.
11. Discuss SMCR model.
Or
Describe Lass Well's model.
12. Discuss the relationship of media and society.
Or
Write a brief note on information society.
13. List out the effects of media.
Or
Discuss media agenda.
14. State the pluralistic view of media in Indian society.
Or
Describe mediated role and social conferment.
15. Write a brief note on social learning and behaviour.
Or
Discuss briefly two step flow theory.
Part C x 10 30)
Answer all questions.
16. Explain in detail Schramm's circular model.
Or
Describe in detail Shannon and Weaver's
Mathematical model.
CP-8241
3
sp3
17. How does media cause a social change? Explain.
Or
Explain in detail uses and gratification theory.
18. Explain the importance of media in modern society.
Or
Explain the aspect of socialization in media and
politics.
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