M.A. DEGREE EXAMINATION, NOVEMBER 2017
Journalism and Mass Communication
COMMUNICATION THEORIES
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define Communication.
2. Write short note on mass culture.
3. What is audience positioning?
4. List any two advantage of media.
5. Define media audience.
6. What is the Crux in Marxist theory?
7. State any two media effects.
8. What is interpersonal communication?
9. State any two theories of mass media.
10. What is mass media?
Sub. Code
31
CP-8239
2
sp5
Part B x 5 25)
Answer all questions.
11. Discuss the general theories of Persuasion and
human communication.
Or
State the importance of mass communication.
12. Describe Magic Bullet theory.
Or
Write a brief note on libertarian theory.
13. Discuss the social issues of media.
Or
Briefly explain media structures and institutions.
14. Highlight the features of Functionalist theory.
Or
Discuss cultural theory.
15. Is media and society interrelated? Explain.
Or
List the advantages of communication theories.
CP-8239
3
sp5
Part C x 10 30)
Answer all questions.
16. State the scope and functions of communication in
the society.
Or
Outline on the social aspects in shaping
communication behaviour.
17. Explain in detail any one model of communication.
Or
Describe in detail theories of propaganda and
persuasion.
18. Explain in detail critical political economic theory
and development theory.
Or
Explain in detail Comstock's model.
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