M.A. DEGREE EXAMINATION, NOVEMBER 2017
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
MACJ MC
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Socio Economy
2. Public Service Advertising
3. Ethical Issues in Media
4. Global Village
5. TV Commercials
6. Propaganda
7. Public Opinion
8. Periodical Advertising
9. Market
10. Campaign.
Sub. Code
23
CP-8238
2
Ws2
Part B x 5 25)
Answer all questions.
11. Explain about PSAs on Tobacco awareness.
Or
Differentiate Visual advertising and Print
Advertisement.
12. Enumerate the characteristics of Market.
Or
Write a script for a visual advertisement.
13. Explain about the process of making print
advertisement.
Or
What are the strategies used in publicity Explain.
14. Explain in detail about PR in Film Making.
Or
Explain about the traditional Advertising
techniques.
15. Write a note on advertising effects of print media.
Or
Write about stimulus response theory.
CP-8238
3
Ws2
Part C x 10 30)
Answer all questions.
16. Enumerate the history of Indian television
advertisements.
Or
Critically analyze —about the Socio psychology and
advertisements in rural area.
17. Explain in detail about types of Advertisements
with Examples.
Or
Analyze campaigns characteristics and impact with
suitable examples.
18. Critically analyze Global village concepts in
advertisements.
Or
Explain in detail about Evaluation, Research and
measurement of advertising effectiveness.
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