M.A. DEGREE EXAMINATION, NOVEMBER 2017
Third Semester
Journalism and Mass Communication
GRAPHIC COMMUNICATION
(CBCS 2014-16 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Write a brief note on templates in design.
2. What are style sheets?
3. Letterhead design-Define.
4. State the significance of Logo.
5. Write a brief note on screen printing.
6. Differentiate book and magazine designing.
7. What is newspaper designing?
8. Differentiate vector and Bitmap design.
9. Write the usage of Quack express and Page Maker.
10. Write a note on process of selecting and editing a picture.
Sub. Code
515301
RW-766
2
Wk 10
Part B x 5 25)
Answer all questions choosing either or
11. What are the stages of Layout design? Explain with
examples.
Or
Describe the modern design and its usage.
12. What are the criteria for superior design?
Elaborate.
Or
How offset printing process works? Explain its Pros
and Cons.
13. Write a short note on colour theories.
Or
Write about different size of newspapers published
and their advantages.
14. What is the important design elements required in
producing a Public Service advertisement?
Or
Design is the identity of a company Elaborate.
15. Role of computers in modern design era- Discuss.
Or
Sketch out a brochure design and its advantages.
RW-766
3
Wk 10
Part C x 10 30)
Answer any three questions.
16. Explain design process and write its Definition, Nature
and scope.
17. What are basic components in a design? Elaborate it.
18. Describe various types of promotional design layouts.
19. ''Importance of Colour in design process''-. Explain with
suitable examples.
20. Basic design materials used in public relations
Elucidate them.
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