M.A. DEGREE EXAMINATION, NOVEMBER 2017
First Semester
Journalism and Mass Communication
EVOLUTION OF MEDIA
(CBCS 2014-16 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What was the purpose of vernacular press act of 1878?
2. Name any three major public awareness campaigns
executed by the Indian government through mass media.
3. What is Ham radio?
4. Who is an RJ?
5. What is "S.I.T.E." with reference to TV broadcasting in
India?
6. What is DVB and IPTV?
7. What is a hashtag?
8. What is a social media?
Sub. Code
515102
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9. What is a short film?
10. What is street theatre?
Part B x 5 25)
Answer all questions choosing either or
11. Discuss the major challenges faced by the press
under the British rule compared to the current
scenario.
Or
Write short notes on the impact of "The Emergency
Rule of 1975" on the Indian press.
12. Discuss the advantages and dis-advantages of AM
and FM Radio.
Or
Write short notes on any five types of programming
content carried by modern FM radio stations.
13. Explain "Digital Divide" with reference to Indian
context.
Or
"TV has moved from public halls to private phones".
Write short notes on its impact.
14. "Tents to Multiplexes". Discuss how the cinema
viewing experience has changed over the time.
Or
Explain the role of cinema in evoking the sense of
national integration among Indians with examples.
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15. Explain the importance of folk media in rural
development.
Or
"Youtube" has become a born for the your aspiring
film makers. Discuss.
Part C x 10 30)
Answer any three of the following.
16. Discuss the role of mass media in creating public
awareness about various social issues during the post
independence era.
17. Comment on the rebirth of radio in the digital age.
18. Discuss the emergence of 24 × 7 News channels and its
impact on news consumption.
19. Face book has become an important news media. Explain
its characteristics, merits and demerits compared to
traditional news media with examples.
20. Explain the role of folk media in public awareness
campaigns and its relevance in today's digital world.
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