M.A. DEGREE EXAMINATION, NOVEMBER 2017
First Semester
Journalism and Mass Communication
INTRODUCTION TO JOURNALISM AND MASS
COMMUNICATION
(CBCS 2014-16 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define the term communication.
2. What is culture?
3. Write a note on public opinion.
4. Define the term ideology.
5. Write a note on verbal communication.
6. What is selective perception?
7. Write a note on Johari window.
8. Define the term Grape wine.
9. Write a note on heterogeneous group.
10. Write a note on Gate-keeping.
Sub. Code
515101
RW-763
2
Ws5
Part B x 5 25)
Answer all questions.
11. What is mass communication? And how did it
originate?
Or
What are the characteristics of interpersonal
communication?
12. Enlist the advantages and disadvantages of verbal
communication.
Or
Discuss the various elements of communication.
13. Discuss the social responsibility theory in detail.
Or
Discuss the uses and gratification theory in detail.
14. Explain the Laswell's model of communication.
Or
Explain the Shannon and Weaver model of
communication.
15. Comment on "all bad news are good news".
Or
What is representational media?
RW-763
3
Ws5
Part C x 10 30)
Answer any three of the following.
16. Do the mass media provide surveillance and correlation
of media content? Discuss.
17. Discuss the dynamics of "information super highway".
18. Discuss the nuances of critical political economy.
19. Explain the role of television media on demonization
process.
20. What do "theories of media effect" states?
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