M.B.A. DEGREE EXAMINATION, APRIL 2017.
Second Semester
International Business
GLOBAL BUSINESS COMMUNICATION
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A x 3 15)
Answer all questions.
1. What are the merits and demerits of communications
through e-mail?
2. Explain Acronyms and Metaphor with examples.
3. What care you take in communicating negative news in
organisation?
4. Write a note on transmittal documents.
5. What is acceptance?
Part B 10 50)
Answer all questions, choosing either or
6. Bring out the known national cultural variables
between India and the country in which you are
planning to have business tie -up.
Or
Elaborate about ethical issues in global
communication. Do you think personal ethics has a
say in business ethical communication.
Sub. Code
652203
RW-030
2
Ws19
7. What are the major language related factors to be
considered for effective communication? Explain
them in detail.
Or
Write the following in simple language without
changing the meaning
In a subsequent letter we will evaluate the
relative desirability of various and sundry
investments in effectuating the overall
objectives of the company.
Many top-management groups seek to inject
more incentive into pay practices by gearing
increases to differences in performance.
Fill in the blanks with suitable words or phrases.
The government has promised to continue
certain subsidies as a ——————— for the
stopping of violence.
The hearing of the case was held ——————.
Use the given words and form sentences.
Pro rata
In toto
RW-030
3
Ws19
Fill in the blanks with suitable forms of the verbs
given in the bracket.
we ——————— the documents before we
mailed them to you (carefully examine)
(viii) sorry I——————— the letter from S.K.
agencies——————— a photocopy?
(Misplace, you have)
Correct the following sentences
There has been a mistake definitely in this
document.
He wanted to know why did I distinue to get
my supply of biscuits from him.
8. What are the factors you think important in
building goodwill through business letters?
Or
Draft a letter to communicate about job offers to the
selected employees.
9. Elaborate on various parts of business proposal
when you plan for global business.
Or
Bring out various strategies for improving oral
presentation.
RW-030
4
Ws19
10. Based on your analysis about a company in abroad,
prepare a report to your board of directors about the
feasibility of considering them as your buyer.
Or
Write a letter to your clearing and forwarding agent
stating that the cargo is very urgent and needs to be
cleared at the earliest.
Part C x 10 10)
Compulsory
11. Write a report about the meeting and discussions with
your employees about their suggestions made by them to
you chief general manager.
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