B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Sixth Semester
Business Administration
Elective RETAIL MANAGEMENT
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What do you mean by supermarket?
2. List any two importance of retailing.
3. What do you mean by corporate chains?
4. What is retail strategy?
5. What is called as private label?
6. What is Electronic data interchange?
7. What is data ware housing?
8. What is called as global retail market?
9. What do you mean US retailers?
10. What is retail layout?
Sub. Code
4BBAE3A
AFF-4404
2
Wk16
Part B x 5 25)
Answer all questions choosing either or
11. Explain the nature of retailing.
Or
Discuss the classification of retailing.
12. Discuss the advantages of discount stores.
Or
What is standalone store? Discuss the advantages of
standalone stores.
13. Explain the types of layout in retail organization.
Or
Discuss the methods in reducing the inventory loss
in retailing.
14. Discuss the evolution of retail in India.
Or
Discuss the drivers of retail change in India.
15. Explain the types of foreign retailers.
Or
Discuss the threats faced by global retailers.
AFF-4404
3
Wk16
Part C x 10 30)
Answer any three questions.
16. Explain the trends in retailing.
17. Explain the classification of retail units.
18. Discuss the various visual merchandising techniques.
19. Explain the usage of various technologies to improve
retail business.
20. Discuss the factors affecting the success of a global retail
strategy.
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