B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Fifth Semester
Business Administration
Elective — RURAL MARKETING
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all the questions.
1. What do you mean by rural marketing?
2. How do you classify rural markets?
3. Define the term consumer.
4. What is known as mass communication?
5. What do you mean by state trading?
6. Distinguish between retail and wholesale markets.
7. What are the classifications of agricultural products?
8. How do you define non agricultural products?
9. What do you mean by co-operative agencies?
10. Define the term marketing finance.
Sub. Code
4BBAE1B
AFF-4398
2
WS6
Part B x 5 25)
Answer all questions by choosing either or
11. Briefly explain the profile of rural marketing.
Or
How does cultural factor affect rural marketing?
12. How do you motivate the rural consumer?
Or
What are the factors to be considered while
developing sales force in rural markets?
13. Write a short note on physical distribution in rural
markets.
Or
Explain the functions of terminal market.
14. What are the steps involved in agricultural
marketing?
Or
Describe the determinants of marketing margins.
15. Explain the features of supply chain management.
Or
Discuss the role of co-operative marketing in rural
India.
AFF-4398
3
WS6
Part C x 10 30)
Answer any three questions.
16. Describe the various potential of rural markets in India.
17. How does attitude and behavior of consumers influence
rural marketing?
18. Explain the different methods of sale adopted in rural
markets.
19. Discuss the role of agricultural price commission in India.
20. What are the problems encountered in Rural marketing
in India?
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