B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Fifth Semester
Business Administration
Elective — TOURISM MANAGEMENT
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Distinguish between travel and tourism.
2. What are the barriers to travel?
3. Name top four tourism promoting countries.
4. What are the attractions that govern Indian tourism?
5. What are the functions of STDC?
6. What is the scope of tourism planning?
7. What is the significance of automation in travel industry?
8. Explain the role of travel agents in tourism industry.
9. Define the term hotel industry
10. Differentiate between advertising and publicity.
Sub. Code
4BBAE1A
AFF-4397
2
Ws15
Part B x 5 25)
Answer all questions by choosing either or
11. Write a note on the history of travel and tourism
during the contemporary period.
Or
Explain the different ways to motivate travel.
12. What is the impact of social environment on
tourism?
Or
Discuss the effect of foreign exchange earnings due
to tourism.
13. What are the salient features of Indian tourism
development corporation?
Or
What are the problems faced in tourism planning?
14. Explain the advantages and limitations of surface
transport.
Or
How does CRS help travel agents?
15. Briefly explain about the major hotel chains in
India.
Or
Discuss the importance of tourism promotion.
AFF-4397
3
Ws15
Part C (3x10 30)
Answer any three questions.
16. Discuss about the network that exists in travel industry.
17. Explain the factors that are dependent by domestic
tourism.
18. Describe the duties and responsibilities of national
tourism administration.
19. Discuss the role of international air transport association
in tourism industry.
20. What are the benefits given by the government to hotel
industry in order to promote Tourism in India?
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