B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Fourth Semester
Business Administration
MARKETING MANAGEMENT
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define Marketing Management.
2. What do you mean by marketing environment?
3. What is referred as consumer behaviour?
4. Mention the elements of marketing mix.
5. State the significance of product planning.
6. Define the term Brand.
7. Who is known as the Price Leader?
8. Give the importance of wholesaling.
9. What is personal selling?
10. What is meant by sales quota?
Sub. Code
4BBA4C2
AFF-4391
2
Ws8
Part B x 5 25)
Answer all questions, choosing either or
11. Explain the impact of political and legal
environment on marketing management of a firm.
Or
Outline the organization structure of a marketing
department.
12. Describe the major factors that influence the buyer
decision process.
Or
Elucidate the various factors that determine the
consumer behaviour.
13. Discuss the classification of products.
Or
How do you differentiate product line from product
mix?
14. Describe the various levels of channels.
Or
Write a short note on distribution planning.
15. What measures would you suggest for sales
promotion of a consumer product?
Or
Examine the factors to be considered while fixing
sales quota.
AFF-4391
3
Ws8
Part C x 10 30)
Answer any three questions.
16. Describe the functions of a marketing management.
17. Briefly explain the classifications of market.
18. Give an account of the stages in the process of New
Product development.
19. Enumerate the various pricing strategies.
20. Discuss the techniques of sales promotion.