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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
U.G. DEGREE EXAMINATION GENERAL ENGLISH
THIRD SEMESTER NOVEMBER 2017
16UEL3GE03 EXECUTIVE COMMUNICATION
Date: 02-11-2017 Dept. No. Max. 100 Marks
Time: 09:00-12:00
SECTION A
Answer any four of the following in about 150 words each: (4x10=40 marks)
1. What are the different styles of leadership? Illustrate.
2. Explain any two decision making methods.
3. Explain USP and AIDA principles with suitable examples.
4. Comment on the importance of time management in effective communication.
5. What are the features of an official letter?
SECTION B
Answer any three of the following in about 250 -300 words each: (3x20=60 marks)
6. Imagine you are an executive conducting interviews for the job of medical representatives
for your company. Construct a set of ten questions that will help you choose the right
candidate.
7. Write a circular letter promoting your recent product in Block Format.
8. Draft a speech thanking your colleagues for their support in bringing out the company
newsletter.
9. Analyse the following advertisement and give suggestions for its improvement.