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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
M.A. DEGREE EXAMINATION ENGLISH LITERATURE
THIRD SEMESTER NOVEMBER 2017
16PEL3ES02 MEDIA CRAFT
Date: 10-11-2017 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART-A
I. Answer any FIVE of the following questions in about 75 words each:
1. Write short notes on 'Deconstructing Media.'
2. What is your understanding of 'Social Responsibility Theory'?
3. Highlight the influence of 'Advertisements' in an individual's life.
4. Write about the functioning of 'Underground Press' in India.
5. Illustrate the 'Inverted Pyramid' style of writing.
6. Briefly explain the advantages and disadvantages of electronic media and print media.
7. Differentiate between 'Broadsheet' and 'Tabloid.'
8. Write a short note on 'Mass Media.'
PART-B
II. Answer any FOUR of the following questions in about 250 words each (4x10=40)
9. What are the norms for the 'Freedom of Press' in India? Do you think that the press enjoys complete
liberty in our political system? Give reasons for your response.
10. Attempt an essay on the significance of 'Social Networking Sites' in highlighting social issues of
concern.
11. Provide the grammatical rules for writing effective 'Headlines.'
12. Write a letter to the editor of the newspaper to share your views on the impact of video
games.
13. Imagine that you are interviewing the CEO of Google Mr. Sunder Pitchai. Formulate an interview in
about ten conversational exchanges.
PART-C
III. Answer the following questions as per the instructions: (2x20=40)
14. Attempt a detailed essay on Marshall Mc Luhan's 'Four Waves of Media.' Evolve a theory of your
own for 'Deconstructing Media.'
15. Write an article on the following topic to be published in a newspaper.
'Challenges of contemporary educational system.'