M.B.A. (Part II) (Semester III) Examination, 2018
Paper XVII corporate planning and strategic management
(Old cbcs)
Day and Date Saturday, 8-12-2018 Total Marks 70
Time 10.30 a.m. to 1.00 p.m.
1. Choose the correct alternative 14
Stability strategy is
Corporate Business
Functional None of these
means a course of action for achieving objectives.
Strategy Mission
Goals Purpose
Buying another company by one company means
Expansion Acquisition
Merger Joint venture
Low cost, differentiation and focus are examples of
corporate level strategies business level strategies
functional level strategies operational level strategies
BCG in BCG matrix stands for
Boston Chalmette Group Boston Consulting group
British Consulting Group Boston Corporate Group
Strategic management is mainly the responsibility of
Middle management Top management
Lower management None of these
Strategic management is
dynamic process of formulation
implementation
evaluation and control of strategy
all of the above
SWOT stands for strength, weaknesses and threats and
Offer opportunity
organize operate
While making choice of strategy factors are considered.
Objective factors Subjective factors
Both and None of these
10) are popularly known as generic or competitive strategies.
corporate level strategies business level strategies
functional level strategies operational level strategies
11) denotes what an organization hopes to accomplish in a future
period of time.
Goals Objectives
Purpose Mission
12) Which of the following are characteristics of environment
Complex Dynamic
Multi-faceted All of the above
13) In examines what the organization wants to achieve (desired
performance) and what it has really achieved (actual performance).
I ndustry analysis Gap analysis
BCG matrix Competitive analysis
14) The strategy implementation involves
Organizational structure Organizational culture
Control systems All of the above
2. Write Short Notes 14
Diversification.
I nter-relationship between formulation and Implementation.
3. Write short notes on 14
Strategic decision making.
I ntegration.
4. Enumerate the major insights developed by leadership theory to help strategists
in leadership implementation. 14
OR
Define strategy and explain the various levels of strategy.
5. Case Study. 14
Sweet drinks Ltd. Is a drinks company whose core business is manufacturing
and selling soft drinks to 80,000 outlets throughout India. The business of the
company is good with annual turnover exceeding three billion of rupees. Profits
are good and shareholders are often rewarded with lucrative dividends and
bonuses. Four years back the company has diversified into the alcoholic drinks
industry and has taken over two small breweries located in western India. The
company has also diversified into hotels with purchase of twenty-five hotels of
three/four star category across the country. To its advantage the company has
been able to obtain a monopoly for the sale of its soft drinks in its hotels and
is beginning to establish itself as a brand name in the brewery industry. Part
of the strategy of the company is to continue to purchase hotels, particular by
targeting National Capital Region of Delhi where tourism is likely to pick up with
the forthcoming Commonwealth Games. The company also intends to construct
a five star hotel in Gurgaon to take tax advantage announced recently by the
finance ministers.
Everything was going on well until recently, when a Public Interest Litigation from
NGO accused the company of indulging surrogate advertising of its brewery
products. In fact the company has similar brand names for its soft drinks and
brewery products. This triggered a lot of protests and demonstrations against
the company. Newspapers were flooded with the articles against the company.
There were also some demonstrations and some small incidents of stone pelting
in a few of its hotels.
Answer the following:
Discuss the factors related to SWOT analysis of the company 8
Explain how sweet Drinks Ltd is achieving synergy 6