M.B.A. (Semester III) (New CBCS) Examination, 2018
Paper Group C systems management (Paper
Paper XIX management Information System
Day and Date Friday, 14-12-2018 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Note All questions are compulsory and carry equal marks (14 marks).
1. Select the right option for each of the following from the choices given 14
mechanism is a mechanism of predicting the possibility
of achieving the goals before it is too late and allowing to take corrective
actions.
Standardization Early warning
Information Distribution Information
The abbreviation GDSS stands for
Group Decision Support System
Global Delivery Support System
Group Dedication Support System
Global Discussion System Software
The information system that serves the middle level of the organization
providing access to organizations performance, historical records and
reports is
TPS MIS DSS ESS
Senior managers use ESS to address
Routine Issues Daily Issues
Non-routine issues Strategic issues
principle states that the system should approve significant
deviations from performance standards selectively.
Selection Acceptability
Exception Deviation
In GDSS, group members interact, debate, and conclude
using different tools and techniques.
Discuss Communicate
Exchange Analyse
Seat
No. Set P
Set P
SLR-CL 36 *SLRCL36*
MIS is an interacting structure of people, equipment and
procedures to gather, sort, analyze, evaluate and distribute timely and
accurate information for use by marketing decision makers to improve
marketing planning, implementation and control.
Marketing Advertising Financial Customer
A set of procedures that collect, process, store and disseminate information
to support decision making is known as
Protocol Rules and regulations
Information system Computing system
The full form of ESS is
Expert Support System Executive Support System
Enterprise Support System None of the above
10) One of the types of Decision support systems is
Expertise systems Status inquiry system
Interface system Time management system
11) Among the key reasons of Information system gaining strategic importance
in business organisation is/are
Globalization of business operations
Technology revolution
Both a and b
None of a and b
12) Financial MIS is devoted for majority of the statutory compliances related
to
Tax Returns Declaration of Financial Results
Both a and b None of a and b
13) Decisions taken under conditions of certainty are known as
Fixed Decisions Structured Decisions
Confirmed Decisions Casual Decisions
14) is a set of information which provides capability to understand
different situations enables to anticipate implications and judge their effects,
suggest ways or clues to handle situations.
Strategy Knowledge
Communication System
2. Write short notes on the following 14
Group Decision Support System.
Impact fo IT on Knowledge Management.
Set P
*SLRCL36* SLR-CL 36
3. Answer the following 14
Describe the major types of information system and relationship between
them.
Explain role and importance of information systems.
4. Answer any one of the following 14
Explain in detail the Marketing Management Information System and the
flow of data of Marketing Management Information System along with inputs
and analysis in the system.
Explain the difference between the terms data, information and knowledge.
Also explain the types of knowledge and the need of knowledge management.
5. Analyse the following case, identify the problem, provide alternate and best
solution for the same. 14
ABC is one of the largest companies in America. It is definitely the largest retailer,
both in terms of the number of stores and the level of sales. By pushing suppliers
to continually reduce costs, ABC is known for pursuing low prices and the stores
often attract customers solely interested in lower prices. With ABC's expansion into
groceries, the company has become the largest retail grocer in America. Even by
2002, over 100 million Americans visit a ABC store in a given week.
In 2002, ABC primarily focused on using its home-grown custom code on its
centralized systems. CIO Kevin Turner noted that a key to ABC's success was
continued striving to improve. His goals for the IT organization are to
run a centralized operation,
use common platforms, and
"be merchants first and technologists second." Turner emphasizes the
importance of matching IT to the business needs and simplifying all
tasks.
Even as early as 2002, ABC was working on RFID. With an effort to reduce costs
per chip, the ultimate goal was to replace bar codes with RFID chips. Even using the
chips at the warehouse level would make it easier and faster to identify and route
packages. Even in the store, finding products can be a problem. Carolyn Walton,
an analyst noted that when she was working on the floor, it once took them three
days to find a box of a specific hair spray in the back room resulting in lost sales.
If the box had been tagged with RFID, it could have been found in minutes with a
hand-held scanner.
Set P
SLR-CL 36 *SLRCL36*
ABC also spends a considerable amount of time in the research labs of its technology
partners working with universities and companies to see which technologies will
be useful and how they might be modified to apply to ABC's problems.
In 2004, a 423- terabyte Teeradata system was the heart of the system used to
store and analyze the main sales data. Data is collected from the stores on an
hourly basis, cleaned and transferred to the data warehouse. Managers can monitor
sales in real time and make almost instant corrections on the sales floor. In terms of
e-commerce, the company eventually moved to IBM's Websphere system largely
for its scalability.
A secondary benefit of the centralized approach is that the data warehouse (Retail
Link) is provided to the suppliers who can also monitor sales in real time to help
them plan production runs. The system also enables them to track the status of
ships through the distribution centers to the retail stores. Providing another set of
eyes and analysts in tracking sales and shipments.
By 2010, ABC was processing over one million customer transactions an hour;
generating databases estimated to contain at least 2.5 petabytes.
In 2011, ABC appears to have shifted part of its online strategy. Two leading
managers, Raul Vazquez in charge of global e-commerce in developed markets, and
Steve Nave, who ran the California-based ABC.com left the company. The company
also announced that it was ending the sale of downloaded music step they had
also taken years before). Part of the restructuring appears to shift e-commerce
responsibility to managers in individual nations. Regional managers were appointed
to be in charge of nations within specific sectors, such as Latin America, Asia and
Europe.