M.B.A. I (Semester (CBCS) Examination, 2018
Paper I Principles of Management
Day and Date Saturday, 8-12-2018 Max. Marks 70
Time 2.30 p.m. to 5.00 p.m.
Instructions All questions are compulsory.
All questions carry equal marks.
1. Choose appropriate answer. 14
Which one of the following statement is true
Planning is a backward looking
Planning provides basis for control
Planning is the just reverse of control
Planning and control are not related
Managerial grid has been developed by
Blake and Mouton W.J. Reddin
Rensis Likert Elton Mayo
According to Herzberg's motivation-hygiene theory, which one of the following
is a motivating factor
Job security Company policy
Work itself Interpersonal relations
According to Maslow's need hierarchy theory, which of the sequence is
correct
Basic, safety, esteem, social, self-actualization
Basic, safety, social, esteem, self-actualization
Social, basic, safety, esteem, self-actualization
Safety, basic, esteem, social, self-actualization
P.T.O.
Seat
no. Set P
Set P
SLR-CL 1 *SLRCL1*
In regard to staffing function, which combination of activities in sequential
order is correct
Placement, recruitment, selection, job analysis
Placement, selection, recruitment, job analysis
Recruitment, placement, selection, job analysis
Job analysis, recruitment, selection, placement
In staffing function, which one of the following group of managers is involved
Only top management Only middle managers
Only personnel managers All managers
Which one of the following is not a relevant step of delegation of authority
Determination of results expected
Punishment for wrong work
Authorization for action
assignment of duties
Hawthorne experiments was done by
Henry Fayol Elton Mayo
F.w. Taylor Koontz and Donnell
Which one of the following factor is not a part of economic environment
National income Monetary policy
Technological changes Fiscal policy
10) Business organizations should feel concerned with social responsibility
because they
are the part of society Can make huge profit
Can be more efficient Can compete in better way
11) One of the major element of planning process is
Developing leadership qualities
Selecting right personnel
Perception of opportunities
Designing organization structure
Set P
12) The concept of scientific management was given by
Frederick Taylor Henry Fayol
Elton Mayo Peter Drucker
13) Which one of these can be delegated
Power Authority Responsibility Accountability
14) The concept of management by objectives was introduced by
Peter Drucker George Odiorne
Rensis Likert C.K. Prahalad
2. Short note. 14
Write a note on Hersey-Blanchard's Situational Model.
Briefly explain Taylor's principles of scientific management.
3. Short note. 14
State the various stakeholders to whom the business organizations are
socially responsible.
Write a note on different forms of organization structure.
4. Explain the term 'business environment' and discuss the effect of
environmental factors on business. 14
OR
What is staffing Describe in detail staffing function.
5. Analyse the case . 14
Varghese Kurian started Co-operative movement 50 years ago and Amul
established a successful brand name is one of the strongest marketing networks
in the country. The competitors are none other than the big MNCs like HUL and
Nestle. Amul's vision 2005 aims at a turnover of Rs. 10,000 crore by adding more
products like coffee, tea, jams, pickles and ketchup. Amul a co-operative dares
to enter the coffee market, the one dominated by Nestle, HUL and Tatas.
In metros, Amul cafe has made a strong entry competing with Nescafe. There
is sound logic for moving into hot beverage. Globally, the coffee business is
much protected. While there are quite a few coffee producing nations, only three
buyers Nestle, RJR Nabisco and the Folgers coffee company a subsidiary of
P G have a strong hold on the global market. In India, this is the first time
a co-operative has ventured into coffee, a market dominated by Nestle which
according to CMIE figures, hold 14.81 percent of the market followed by HUL
and the Tatas.
Gujarat Co-operative Milk Manufacturers Federation (GCMMF) of Kurian is
looking at the organizational set up for the new product range keeping the long
term perspective without loosing focus on diary business. Additional of new
products helped GCMMF to grow at a compounded annual rate of 18 percent
for the last five years. Amul expects new products frozen paneer, gulab jamuns
etc. to become cash cows over a period of time. Amul ice cream was the first
of a slew of a new products that included frozen paneer, gulab jamuns, a
gulab jamun mix and mozzarella and Emmental cheese. These are still small
volume products in their first or second year. However, the company excepts
them to become cash cows over a period of time. Cheese found a significant
place on the Indian consumer's platter only about five years ago. Growth has
been mainly on account of demand from the defence sector and the growth
of fast food restaurants, especially pizza chains that use mozzarella cheese.
It's growing market, but the non-availability of a cold chain and refrigeration
facilities at points of sale hinders distribution as cheeses us has a very short
shelf life. In 1996 GCMMF built a Rs. 40 crore 20 tonnes per day cheese factory
at Anand. After this initial launch the cheese business was refocused in 1998.
The company air lifted its cheese plant from Anand to Khatraj near Ahmedabad
so that the various varieties of cheese could be made under one roof.
Amul achieved market share mainly on price front over its rivals. Low pricing
resulted in high volumes in turnover for Amul. The moto of sell more and
earn more of GCMMF allows Amul to share 50 percent of its profit with the
distribution network. In the changing economic scenario Amul has also
changed the strategy and created a good infrastructure by investing Rs. 6
crore in information systems. The tempo did not stop there are TCS has been
roped into implement its Enterprise wide Integrated Application System. Amul
started accepting interest orders in cities like Mumbai, Delhi and Ahmedabad
on the other side; Amul exports are likely to reach Rs. 30 crore this year. Amul
introduced knowledge updation test to its marketing managers as a measures
to beef up marketing department as a prelude to fulfil vision 2005. Unfazed by
the competition, GCMMF is preparing itself for the new millennium. The new
entrants dwell on the strategies of the market leader your butterfly Amul.
Analyze the above case.
Identify problem in this case.
Suggest alternative solutions.
Identify best alternative.