M.A./M.Sc. (Semester III) (CBCS) Examination Nov/Dec-2018
Geography
GEOGRAPHY OF MARKETING
Time 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Draw neat diagram whenever necessary.
Use of stencils is allowed.
All question carry equal marks.
Q.1 Choose the correct alternative. 14
The word market is derived from the word marcatus.
Latin Greek
German Arabic
geography is a sub branch of economic geography.
Historical Physical
Political Marketing
Marketing activities are oriented.
Trade Market
Consumer All of these
market are known as bazzar in rural area.
Local National
State None of these
Local market is known as which are located along the main road.
Bazzar Mandi
Yatra All of these
When two or more different countries exchange goods it is known as
market.
National International
Local Weekly
Purchasing power of nation have low
Under developed Developed
Developing Well transported
Role of is very important for regional development.
Market center Leader
Government All of these
Business land use forms and integral part of the city land use as market

Channel Hierarchy
Morphology Place
10) is a primary function of marketing geography.
Retailing Wholesaling 8
Hierarchy None of these
11) Central place theory formulated
Christaller Weber
Devis Penk
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12) is the third leading country is the international trade.
America India
Japan Germany
13) Periodic market have been developed
All over world Developed countries
Developing countries Backward countries
14) The concept of hierarchy is widely used in geography.
Economic Settlement
Marketing Commercial
Q.2 Answer of the following. (Any Four) 08
Concept of market
What is retailing?
Market cycle
Market morphology
Concept of services
Answer the following. (Any Two) 06
Types of shopping center
Market channel
Classification of market.
Q.3 Answer the following. (Any two) 08
Transportation is very important in marketing activities explain in brief.
What are the function of whole sellers?
Explain in brief general interaction theory.
Answer the questions. (Any one) 06
Regional planning and market centre
Supermarket
Q.4 Answer of the following. (Any two) 10
August Losch model
Concept of market morphology
Periodic market
Answer the following. (Any one) 04
Market channel effect on development
What is hierarchy of market centre?
d
Q.5 Answer the following. (Any two) 14
Explain central place theory in detail.
Give an account of nature, scope and significance of marketing geography.
Explain in brief the role of market centre in regional development.