B.Sc. I (Semester II) Entrepreneurship Examination, 2018
(CBCS Pattern)
Entrepreneurship Science (Paper
Principles of marketing and management accounting
Day and Date Monday, 19-11-2018 Total Marks 70
Time 10.30 a.m. to 1.00 p.m.
N.B. All questions are compulsory.
Figures to the right indicate full marks.
1. Multiple choice questions. 14
Good marketing is no accident, but a result of careful planning and

Execution Selling
Strategies Research
Parents buy toys for their children act as in the buying
process.
Decider Buyer
Maintainer All of the above
Adding new features to a product is advocated by which of the approaches
Product Approach Production Approach
Marketing Approach Selling Approach
Which of the following is considered a player'' in the marketing industry
Marketer Suppliers or vendors
Distributors or retailers All of the above
Which of the following is NOT considered a type of reseller
Wholesaler Retailer
Manufacturer Distributor
The act of trading a desired product or service to receive something of value in
return is known as which key concept in marketing
Product Exchange
Production C ustomer
Marketing is both an and a there is constant tension between the
formulated side of marketing and the side.
C reative Selling
Management Behavior.
Anything that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need is called
Idea Demand Product Service
C urrent Ratio
C A CL C A/CL LA-CL FL-CL
10) Working Capital
C A CL C A/CL LA-CL FL-CL
11) Net profit Ratio in times
Net Profit/Sales Gross Profit/Sales
Sales/Net profit Sales/Gross Profit
12) segmentation classifies consumers on the basis of age, sex,
income and occupation.
Psychological Geographic
Demographic Behavioral
13) is the process of identifying specific market segments.
Market targeting Target marketing
Positioning Marketing
14) referred to as zero segmentation.
Mass marketing Niche marketing
Differentiated marketing Market targeting
2. Answer the following questions (any 14
Working capital.
Advantages of segmentation.
Scope of marketing.
Introduction to management accounting.
What is meant by ratio analysis
What is meant by business
Debtors Turnover Ratio.
Inventory Turnover Ratio.
Target Marketing.
3. Describe the following (any 2). 10
Selling Vs Marketing.
Define Management Accounting.
Explain scope of marketing research.
Define Accounting Conventions. 4
4. Answer any two of the following. 14
From the following calculate working.
Debtors Rs. 50,000
C ash and Bank bal. Rs. 1,00,000
C reditors Rs. 15,000
O/S. Salary Rs. 40,000
Inventory Rs. 2,50,000
Bills Payable Rs. 25,000
Bills Receivable Rs. 40,000
Define Marketing Environment State Internal and External forces of
environment.
Explain Process of marketing research.
5. Answer any two of the following 14
C alculate Ratios from the following information
Sales Rs. 5,00,000
Net Profit Rs. 1,00,000
Gross Profit Rs. 2,00,000
Stock Rs. 1,00,000
In the Sales 20% Sales are in Cash basis and remaining in credit
basis.
Net profit ratio
Gross Profit Ratio
C Stock Turnover Ratio
Debtors Turnover Ratio
State Operating Cycle in business.
Explain analysis of financial statement.