M.Com. DEGREE EXAMINATION, APRIL 2018
First Semester
Commerce with Computer Application
MARKETING MANAGEMENT
(CBCS 2017 onwards)
Time 3 Hours Maximum 75 Marks
Section A (10 x 2 20)
Answer all the questions.
1. What is marketing?
2. What are regulated markets?
3. What is product line?
4. What do you mean by product modification?
5. What is meant by 'Caveat Emptor'?
6. What are the 4P's of marketing mix?
7. What do you mean by product mix?
8. What does penetration pricing mean?
9. What is supply chain management?
10. What do you mean by advertisement copy?
Sub. Code
7MCC1C3
AFS-0527
2
Wk 14
Section B x 5 25)
Answer all questions choosing either or
11. Write the importance of marketing.
Or
Explain the concept of marketing.
12. What is branding? Explain its function.
Or
What is packaging? Explain the materials used for
packaging.
13. Bring out the advantages of marketing segmentation.
Or
Explain the process of product development.
14. What are the factors affecting promotion mix?
Or
Explain the kinds of pricing.
15. What are the objectives of advertising?
Or
Explain the advantages of press-advertising.
Section C x 10 30)
Answer any three questions.
16. Explain the functions of marketing.
17. Explain the different stages of product life cycle.
AFS-0527
3
Wk 14
18. What are the external factors which influence pricing
decision? Explain.
19. What is marketing networking? Explain.
20. Explain the kinds of advertising in detail.
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