M.B.A. DEGREE EXAMINATION, APRIL 2018
Second Semester
Management Studies
MARKETING MANAGEMENT
(CBCS 2017 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all the questions.
1. Define Marketing.
2. Enumerate the term market.
3. What is social environment?
4. What is targeting?
5. Explain a product.
6. What is a service?
7. Define penetration pricing.
8. Who is a retailer?
9. What is promotion?
10. Explain the term advertising.
Sub. Code
7MBA2C1
AFS-0541
2
wk12
Part B X 5 25)
Answer all the questions choosing either or
11. Explain the evolution of marketing.
Or
Discuss the association of marketing with other
areas of management.
12. Explain the four major forces in marketing
environment.
Or
Explain the process of consumer behavior.
13. With the help of a diagram explain the product life
cycle concept?
Or
What are the differences between goods and
services?
14. Discuss the various types of pricing.
Or
Discuss the functions of wholesaling.
15. What are the major objectives of advertising?
Or
Discuss the steps in personal selling.
AFS-0541
3
wk12
Part C 10 30)
Answer any three questions.
16. 'The modern day marketing manager should be a multi
faceted and talented person'. Discuss his role in detail.
17. Explain the various types of segmentation.
18. With the help of a flow chart explain the new product
development process.
19. What are the various channel intermediaries in
distribution? Explain their role in detail.
20. Bring out the differences between advertising and sales
promotion.
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