Exam Details
| Subject | elective — services marketing | |
| Paper | ||
| Exam / Course | b.b.a. business administration | |
| Department | ||
| Organization | alagappa university | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, karaikudi |
Question Paper
B.B.A. DEGREE EXAMINATION, APRIL 2018.
Fifth Semester
Business Administration
Elective — SERVICES MARKETING
(CBCS 2011 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define Services Marketing.
2. What do you mean by goods?
3. What is service layout?
4. Define service benchmarking.
5. What is meant by marketing mix?
6. What do you mean by service pricing?
7. What is channel of distribution?
8. What is franchising?
9. What are the characteristics of health industry?
10. What are the characteristics of telecommunication
services?
Sub. Code
1BBAE1A
AFC-10766
2
Wk7
Part B x 5 25)
Answer all questions choosing either or
11. Explain the classification of service.
Or
What are the differences between goods and
services?
12. What are the types of service layout?
Or
Explain the concept of service blueprinting.
13. What is odd pricing?
Or
What are the types of service promotion?
14. Explain the dimensions of service quality.
Or
What are the channels of distribution?
15. What are the characteristic of consultancy services?
Or
What are the characteristics of banking services?
AFC-10766
Part C x 10 30)
Answer any three questions.
16. Explain the unique characteristics of services.
17. What are the factors to be considered in designing service
process?
18. Explain the process of service mix.
19. Discuss the various classification of location.
20. What are the service marketing strategies for tourism?
————————
Fifth Semester
Business Administration
Elective — SERVICES MARKETING
(CBCS 2011 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define Services Marketing.
2. What do you mean by goods?
3. What is service layout?
4. Define service benchmarking.
5. What is meant by marketing mix?
6. What do you mean by service pricing?
7. What is channel of distribution?
8. What is franchising?
9. What are the characteristics of health industry?
10. What are the characteristics of telecommunication
services?
Sub. Code
1BBAE1A
AFC-10766
2
Wk7
Part B x 5 25)
Answer all questions choosing either or
11. Explain the classification of service.
Or
What are the differences between goods and
services?
12. What are the types of service layout?
Or
Explain the concept of service blueprinting.
13. What is odd pricing?
Or
What are the types of service promotion?
14. Explain the dimensions of service quality.
Or
What are the channels of distribution?
15. What are the characteristic of consultancy services?
Or
What are the characteristics of banking services?
AFC-10766
Part C x 10 30)
Answer any three questions.
16. Explain the unique characteristics of services.
17. What are the factors to be considered in designing service
process?
18. Explain the process of service mix.
19. Discuss the various classification of location.
20. What are the service marketing strategies for tourism?
————————
Other Question Papers
Subjects
- business law
- business statistics
- computer application package
- computer applications in business
- cost accounting
- elective – insurance management
- elective – retail management
- elective — customer relationship management
- elective — rural marketing
- elective — services marketing
- elective — tourism management
- environment of business
- financial accounting
- financial management
- international marketing
- investment management
- management accounting
- marketing management
- marketing research
- operations management
- organisational behaviour
- principles of management