UNIVERSITY OF HYDERABAD
SAROJINI NAIDU SCHOOL OF ARTS COMMUNICATION

Entrance Examinalion • 2011 -PhD (Commaaicalioa)
MaL Marks: 75 Time: 2 boun GENERAL INSTRUCTIONS
Please read tbe instructions for each section carcfull)'.
Please return tbe qae.tioa paper aad Ibe on<wer hook 10 Ibe lo,·igllalor.

SECTION THEORV AND CONCEPTS PART A Aruwer any ONE a/the/allowing in about 750 worth. (15 marks)
1.
Discuss India's ongoing regional l:mguage mcdi:l revolution 3J1d its impact on politics, administration, society. and on media marketing.

2.
Delineate four broad theoretical approaches to understanding media and popular eulture?

3.
Which theoretieal tools would you draw upon to analyse caste questions ,elated 10 news media in India? Illustrate with examples.


PARTB Write shorr notes all any nroa/the/allowing in about 200 -.orm eock (255 10 marks)
a.
Media Ethics post Radiagate

b.
False Consciousness

c.
Media and Nationalism

d.
Paradigmatic shifts in Developmenl Discourse


Pace 1 of2
SECJ10N IlfEmODOLOGY
PART A

Answer any ONE o/IIIe/olloll'ing in abolll 750 words. (15 marks)
I. What are the philosophical and theomieal assumptions that distinguish quantitative
and qualitative research methods? Discuss what kind of resenrch questions 3J'C best
addressed by qualitative methods?
2.
Discuss the possibilities and limitations of fDiscourc;c Analysis' as an anal)1ical toolset in media studies?

3.
What is the difference;: between parametric and 11( 'l-parnmctric sbtistical tests? Indicate two instances where parametric tests would be used in media rescnrch?


PARTR
Write sIron noles on any npo ofIIie/allowing in abolll 200 wards each 10 marks)
a. Focus Group Discussion
b.
Induction and Social Theory

c.
Value ofIntuition in Research

d.
Reliability and Validity


SECTION fl: PRO.TEeT SYNOPSIS
Write in about 1000 words a .vynop.fi., of the research project you propose 10 una'ertake for your doctoral research. Your synopsis must include:
a.
A clear statement ofthe problem;

b.
Rationale for selection of the topic

c.
Research objectives; and

d.
Methodological strategy for data collection and analysis (25 mark..)


Ifcaned/oran inlervial. you areexpected 10 de/endyourproposaL
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