B.B.A. (Three Year) DEGREE EXAMINATION, OCTOBER/NOVEMBER 2017.
End Semester Examination
Fifth Semester
(Regular/Supplementary)
Paper V BUSINESS NETWORKS
2 C 5405-A
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following questions. 4 20 Marks)
1. Who are stake holders?
2. Applications of business networks.
3. Write a note on commercial issues in business networking systems.
4. Legal and ethical issues in CRM.
5. What do you mean by OLAP?
6. Different layers of business networks.
7. Servers.
8. Customer database.
PART — B
Answer ALL the following questions. 10 50 Marks)
UNIT I
9. Explain social network. Also state business form.
Or
Explain the relation and inter-relation between stakeholders.
UNIT II
10. What is network security? Explain layers of business network.
Or
Write a note on uses and applications of business network.

UNIT III
11. What is Network? Also explain business networking systems.
Or
Write a brief note on cloud computing and spectrum.
UNIT IV
12. How to establish network connection with customers. Also state the general
guidelines in this regard.
Or
What do you mean by CRM? What is database?
UNIT V
13. Explain the essence and contents of master data management.
Or
What is data integration? List out the differences between OLTP and OLAP.
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