Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | rayalaseema university | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | andhra pradesh, kurnool |
Question Paper
B.B.A. (Three Year) DEGREE EXAMINATION, MARCH/APRIL 2018.
End Semester Examination
Fourth Semester
Part II
(Regular/Supplementary)
Paper II MARKETING MANAGEMENT
2 C 4402
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following questions. 4 20 Marks)
1. What are the objectives of marketing?
2. What is market targeting?
3. Essentials of good packaging.
4. Distinguish between propaganda and advertising.
5. Define public relations.
6. What is cost plus pricing?
7. Write short note on telephone retailers.
8. Explain about going rate pricing.
PART — B
Answer ALL the following questions. 10 50 Marks)
9. Define and explain the term segmentation. Is it same as product
differentiation.
Or
What are the fundamentals concepts of marketing? Discuss.
10. What is PLC? Discuss its stages.
Or
What are brand strategies? Explain the different brand strategies.
11. What is pricing? What factors influence pricing?
Or
Explain about new product pricing. What variation does it take to succeed?
12. Who is a wholesaler? What are his functions and services?
Or
What are channel policies and strategies?
13. ''Advertisement can to anything'' Comment.
Or
Explain the components of promotion mix.
————————
End Semester Examination
Fourth Semester
Part II
(Regular/Supplementary)
Paper II MARKETING MANAGEMENT
2 C 4402
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following questions. 4 20 Marks)
1. What are the objectives of marketing?
2. What is market targeting?
3. Essentials of good packaging.
4. Distinguish between propaganda and advertising.
5. Define public relations.
6. What is cost plus pricing?
7. Write short note on telephone retailers.
8. Explain about going rate pricing.
PART — B
Answer ALL the following questions. 10 50 Marks)
9. Define and explain the term segmentation. Is it same as product
differentiation.
Or
What are the fundamentals concepts of marketing? Discuss.
10. What is PLC? Discuss its stages.
Or
What are brand strategies? Explain the different brand strategies.
11. What is pricing? What factors influence pricing?
Or
Explain about new product pricing. What variation does it take to succeed?
12. Who is a wholesaler? What are his functions and services?
Or
What are channel policies and strategies?
13. ''Advertisement can to anything'' Comment.
Or
Explain the components of promotion mix.
————————
Other Question Papers
Subjects
- accounting for managers
- advertising and media management
- business environment
- business ethics and corporate governance
- business networks
- e – commerce
- e-commerce
- financial management
- financial markets
- foreign exchange management
- global marketing
- human resource management
- industrial relations
- management process
- managerial economics
- marketing management
- operations management
- organizational behaviour
- purchase management
- quantitative methods for managers
- talent management
- taxation
- warehouse management