Exam Details
| Subject | marketing management | |
| Paper | paper 1 | |
| Exam / Course | b.m. | |
| Department | ||
| Organization | rayalaseema university | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | andhra pradesh, kurnool |
Question Paper
B.M. DEGREE EXAMINATION, APRIL/MAY 2018.
Sixth Semester
Paper I MARKETING MANAGEMENT
Time 2.30 Hours Max. Marks 60
PART — A
Answer any TWO of the following. 6 12 Marks)
1. Importance of marketing.
2. Channel management.
3. Steps for new product development.
4. Concept of target market.
PART — B
Answer any FOUR of the following. 12 48 Marks)
5. Discuss about relationship marketing in detail.
6. Explain the procedure of evaluating and selecting target markets.
7. Define product life cycle. Explain its strategic implications.
8. Discuss the methods and techniques of pricing.
9. Write about channel design and types of distribution channels.
10. Explain the nature and contents of marketing plan.
Sixth Semester
Paper I MARKETING MANAGEMENT
Time 2.30 Hours Max. Marks 60
PART — A
Answer any TWO of the following. 6 12 Marks)
1. Importance of marketing.
2. Channel management.
3. Steps for new product development.
4. Concept of target market.
PART — B
Answer any FOUR of the following. 12 48 Marks)
5. Discuss about relationship marketing in detail.
6. Explain the procedure of evaluating and selecting target markets.
7. Define product life cycle. Explain its strategic implications.
8. Discuss the methods and techniques of pricing.
9. Write about channel design and types of distribution channels.
10. Explain the nature and contents of marketing plan.
Other Question Papers
Subjects
- business communications
- business environment
- business ethics
- business statistics
- company law
- creativity and innovation
- elements of direct and indirect taxes
- employee empowerment
- entrepreneurship
- environmental management
- export import procedures
- financial accounting
- financial management
- foreign language
- information systems
- legal aspects of business
- management of co-operatives
- management principles
- managerial economics
- marketing management
- micro economics
- organisational behaviour
- project management
- public relations management
- strategic management