B.M. DEGREE EXAMINATION, APRIL/MAY 2018.
Fourth Semester
Paper II STRATEGIC MANAGEMENT
Time 2.30 Hours Max. Marks 60
SECTION — A
Answer any TWO from the following. 6 12 Marks)
1. What are the guidelines in the formulation of mission statement?
2. Meaning and nature of competition.
3. What do you mean by corporate portfolio analysis?
4. What do you mean by strategy implementation?
SECTION — B
Answer any FOUR from the following. 12 48 Marks)
5. According to Peter F. Drucker, business exists for making profit'. Comment.
6. "Strategies are not perfect or flawless. They are not a substitute for sound, alert
and responsible management". Discuss.
7. What are the basic goals and problems of environmental analysis?
8. What are the broad categories of corporate strategies? Explain.
9. Explain the ADL matrix.
10. What is strategic control? Explain the different types of strategic control.
11. Participative process is a pre-requisite for effective strategy implementation.
Comment.
12. Write a note on Michael Porter's generic strategies.
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