M.B.A. DEGREE EXAMINATION, FEBRUARY 2018.
Fourth Semester
KNOWLEDGE MANAGEMENT
(Non CBCS Old Regulation)
2 90144
Time 3 Hours Max. Marks 70
SECTION — A
Answer any FIVE of the following. 12 60 Marks)
1. Explain various knowledge transfer methods.
2. Discuss implications for knowledge management.
3. Explain purpose and level of knowledge management.
4. Explain the process of knowledge strategy of formulation.
5. Discuss people issues in implementing knowledge management program.
6. Discuss ethical and legal issues of knowledge management.
7. Discuss the role of E-Commerce in knowledge management.
8. Explain out comes of learning in detail.
SECTION — B
Case Study (Compulsory) (10 Marks)
9. A global bank that spanned across 70 countries decided to implement various KM
projects after the departure of a major client who felt it could not receive integrated
services across divisions and countries from this bank. The main objective of the
KM project was to leverage on intranet technology to develop a global knowledge
network so that the services in the bank could be integrated. Among several
independent intranet projects proliferated were OfficeWeb, GTSnet and Iweb.

OfficeWeb brought together the relevant branch managers in the Domestic
Division to create a community of users where local knowledge could be freely
shared. The project was strategically important as it could support the shift
towards a more decentralized, entrepreneurial, organizational structure in the
branches. GTSnet was intended to consolidate the disparate sources of information
across the bank and allow users in the Transaction Services Division to obtain
information from an integrated source. The project was given abundant financial
resources and was staffed mainly by external IT consultants. Iweb was designed
specifically for the IT function. Besides being a central repository for storing
information, Iweb was intended for use as a platform for staff to gain and share
expertise particularly in intranet technology. The project was well allocated with
technical staff and hardware resources. Furthermore, a senior IT manager was
involved in establishing standards for the creation and maintenance of contents on
the intranet.
OfficeWeb was abandoned even before it was rolled-out. GTSnet held obsolete
content soon after it was implemented. Iweb was more successful than the other
two projects. But it failed to promote any sharing of knowledge within the
IT division.
Question
Discuss the reasons for the failure of Knowledge Management initiatives.