Exam Details
| Subject | international marketing | |
| Paper | paper 2 | |
| Exam / Course | m.com. | |
| Department | ||
| Organization | rayalaseema university | |
| Position | ||
| Exam Date | February, 2018 | |
| City, State | andhra pradesh, kurnool |
Question Paper
M.Com. (Professional) DEGREE EXAMINATION, FEBRUARY 2018.
Fourth Semester
Paper II — INTERNATIONAL MARKETING
(Non CBCS Old Regulation)
2 30142
Time 3 Hours Max. Marks 100
PART — A
Answer any FIVE of the following.
Each question carries 8 marks. 8 40 Marks)
1. Concept of International Marketing.
2. Franchising.
3. Factor price equalisation theory.
4. Licensing.
5. Global Market Segmentation.
6. International Marketing Planning.
7. TRIMs.
8. Contract Manufacturing.
PART — B
Answer ALL questions.
Each question carries 15 marks. 15 60 Marks)
9. Explain the features of International Marketing.
Or
''Operating in International Markets is more complex than marketing
domestically''. Critically evaluate the statement with suitable example.
10. Write a detailed note on International Marketing Environment.
Or
Explain how do global market segmentation affect the International trade.
11. Discuss the significance of pricing decision in International Market with
specific reference to developing countries.
Or
Explain the role of advertising and e-Marketing as part of promotion
strategies.
12. Explain in detail about International Marketing information system.
Or
Discuss the impact of WTO on developing countries.
———————
Fourth Semester
Paper II — INTERNATIONAL MARKETING
(Non CBCS Old Regulation)
2 30142
Time 3 Hours Max. Marks 100
PART — A
Answer any FIVE of the following.
Each question carries 8 marks. 8 40 Marks)
1. Concept of International Marketing.
2. Franchising.
3. Factor price equalisation theory.
4. Licensing.
5. Global Market Segmentation.
6. International Marketing Planning.
7. TRIMs.
8. Contract Manufacturing.
PART — B
Answer ALL questions.
Each question carries 15 marks. 15 60 Marks)
9. Explain the features of International Marketing.
Or
''Operating in International Markets is more complex than marketing
domestically''. Critically evaluate the statement with suitable example.
10. Write a detailed note on International Marketing Environment.
Or
Explain how do global market segmentation affect the International trade.
11. Discuss the significance of pricing decision in International Market with
specific reference to developing countries.
Or
Explain the role of advertising and e-Marketing as part of promotion
strategies.
12. Explain in detail about International Marketing information system.
Or
Discuss the impact of WTO on developing countries.
———————
Other Question Papers
Subjects
- advanced cost and management accounting
- business communication
- business environment
- business research methodology
- computer application in business
- computer applications in business
- corporate policies and strategic management
- corporate tax planning and management
- cost and management accounting
- customer relationship management
- e-commerce
- entrepreneurship and small business mangement
- entrepreneurship development
- financial management
- financial markets and institutions
- human resource management
- insurance and risk management
- international business
- international financial management
- international marketing
- managerial economics
- marketing management
- organisational behaviour
- quantitative techniques for business decisions
- reatil management
- security analysis and portfolio management
- strategic management
- taxation