M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2017.
Third Semester
Paper III ENTERPRISE RESOURCE PLANNING

2 90133
Time 3 Hours Max. Marks 70
SECTION — A
Answer any FIVE questions. 12 60 Marks)
1. Explain benefits of ERP.
2. Discuss principles of business engineering.
3. Explain post implementation option of ERP.
4. Discuss guidelines for ERP implementation.
5. Give an overview on market dynamics and competitive strategy.
6. Explain about India Renewable Energy Development Agency (IREDA).
7. Explain customisation precautions of ERP implementation.
8. Explain ERP implementation methodology.
SECTION — B
Compulsory. (10 Marks)
9. Case study
Au Bon Pain, the bakery and café chain based in Boston, operates 200 outlets in
the United Stales and Asia. Over the last three years, Health magazine has named
Au Bon Pain one of America's top five healthiest fast-food restaurant chains. The
company had an interest in expanding, and Tim Oliveri, the company's chief
financial officer, wanted Au Bon Pain to be able to react to market changes more
rapidly while also reducing its costs. The company's existing legacy information
systems were holding it back, but the company's decision to implement an SAP
ERP system is now helping it achieve these goals.

The new ERR system replaced disparate systems, some of which were in paper
format. This integrated enterprise system brings the storefront to the back office
through a number of different module implementations. With the single system,
the company is able to reduce its financial reporting cycle from weeks to days, and
the system allows better management of Au Bon Pain's workforce through a Web
based portal. In addition, the new system facilitates greater compliance with
financial regulations and better sales management, along with the electronic
purchasing of all raw materials.
One impetus for installing this ERP system was for management to be able to
digest information on market conditions, and react quickly to open new stores or
renovate existing stores. For example, cafés in New York City have recently
undergone major renovations, resulting in double-digit sales increases. More cafes
are planned to open soon.
Question:
Assume you own and run a small local coffee shop. You do all your ordering of
ingredients for your coffee shop by hand — using pencil, paper, mail, and
telephone. All your sales are recorded by hand in a book, and transcribed for filing
of small-business taxes. How could a small ERP system help your business become
more efficient? What would an ERR system allow you to do?
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