DISTANCE EDUCATION
M.A. (English) DEGREE EXAMINATION, MAY 2018.
NEW MEDIA AND ADVERTISING
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE of the following.
1. Define the role of information technology in
communication.
2. What is MS Word and Excel?
3. Write the features of a typical website.
4. Discuss the various tools used for New media.
5. What is mailing list?
6. Write the linkage sources of news and background
information.
7. Write the importance of public relations in new media.
8. Trace the role of audio and video in new media.
Sub. Code
15
DE-3691
2
sp3
SECTION B — × 15 60 marks)
Answer any FOUR of the following.
9. Write an essay on the uses of computers in various fields.
10. Explain operating system.
11. Write the importance of Adobe Photoshop.
12. Differentiate teleconferencing and video conferencing.
13. Comment on the conventions of writing for new media.
14. Write briefly regulation mechanisms in new media.
15. Write an essay on the advantages of working with images
and screaming.