M.B.A M.B.A (Finance) DEGREE EXAMINATION, APRIL/MAY 2018.
Second Semester
MARKETING MANAGEMENT
(New Regulation)
2 90121 AA
Time 3 Hours Max. Marks 70
PART — A
Answer all FIVE questions. 2 10 Marks)
1. Rural Marketing
2. Brand Ambassador
3. Product lines
4. Promotion mix
5. Digital marketing
PART — B
Answer all FIVE questions.(with internal choice)(5 10 50 Marks)
6. Explain the process of marketing in detail.
Or
Explain the concept and role of marketing.
7. Explain the concept of market segmentation and discuss the various bases
of it.
Or
Explain the researching and selecting Target markets.
8. Explain the marketing strategies which are in practice for new products.
Or
Write short notes on
Branding
Packaging.

9. Discuss the role played by physical distribution in support of channels of
marketing.
Or
Channel intermediaries are essential for effective distribution of a product?
Discuss.
10. Explain the emerging trends in marketing.
Or
Write short notes on
Internal marketing.
Online marketing.
PART — C
Case Study (Compulsory) (10 Marks)
11. You are the manager of a highly-sought brand of apparel that offers a complete
range of highly priced but good quality trendy wears for both boys and girls.
Describe how an understanding of consumer behavior would be useful you in
deciding on your
Segmentation strategy
New product introduction
Promotion strategy.
What aspects of consumer behavior would be most relevant for you to study
and why?
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