Exam Details
| Subject | marketing management | |
| Paper | paper 2 | |
| Exam / Course | m.com. | |
| Department | ||
| Organization | rayalaseema university | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | andhra pradesh, kurnool |
Question Paper
M.Com. DEGREE EXAMINATION, APRIL/MAY 2018.
Second Semester
Paper II MARKETING MANAGEMENT
(Common for M.Com.(Professional and General)
(Old Syllabus)
2 30122-A
Time 3 Hours Max. Marks 70
SECTION — A
Answer any FIVE questions. 4 20 Marks)
1. Market segmentation.
2. Product mix.
3. Pricing policy.
4. Nature of distribution channels.
5. Elements of promotion mix.
6. Importance of marketing.
7. Product branding.
8. Need for advertising.
SECTION — B
Answer ALL questions. 10 50 Marks)
9. Examine the significance of marketing in the present day environment.
Or
Explain Nature and scope of marketing.
10. Define product. Explain different types of products with suitable example.
Or
Explain the concept of 'Product mix' in detail. Also mention various product
mix strategies.
11. Define pricing. What are the objectives of pricing?
Or
Write about the following
Discounts
Rebates.
12. What are the channels of distribution available for consumer goods? Explain
in brief.
Or
What are the different phases of product life cycle?
13. Discuss the changing trends in advertising with references to consumer
durable products.
Or
Define sales promotion. Explain the methods of sales promotion with suitable
examples.
——————
Second Semester
Paper II MARKETING MANAGEMENT
(Common for M.Com.(Professional and General)
(Old Syllabus)
2 30122-A
Time 3 Hours Max. Marks 70
SECTION — A
Answer any FIVE questions. 4 20 Marks)
1. Market segmentation.
2. Product mix.
3. Pricing policy.
4. Nature of distribution channels.
5. Elements of promotion mix.
6. Importance of marketing.
7. Product branding.
8. Need for advertising.
SECTION — B
Answer ALL questions. 10 50 Marks)
9. Examine the significance of marketing in the present day environment.
Or
Explain Nature and scope of marketing.
10. Define product. Explain different types of products with suitable example.
Or
Explain the concept of 'Product mix' in detail. Also mention various product
mix strategies.
11. Define pricing. What are the objectives of pricing?
Or
Write about the following
Discounts
Rebates.
12. What are the channels of distribution available for consumer goods? Explain
in brief.
Or
What are the different phases of product life cycle?
13. Discuss the changing trends in advertising with references to consumer
durable products.
Or
Define sales promotion. Explain the methods of sales promotion with suitable
examples.
——————
Other Question Papers
Subjects
- advanced cost and management accounting
- business communication
- business environment
- business research methodology
- computer application in business
- computer applications in business
- corporate policies and strategic management
- corporate tax planning and management
- cost and management accounting
- customer relationship management
- e-commerce
- entrepreneurship and small business mangement
- entrepreneurship development
- financial management
- financial markets and institutions
- human resource management
- insurance and risk management
- international business
- international financial management
- international marketing
- managerial economics
- marketing management
- organisational behaviour
- quantitative techniques for business decisions
- reatil management
- security analysis and portfolio management
- strategic management
- taxation