B.B.A. (Three Year) DEGREE EXAMINATION, OCTOBER/NOVEMBER 2017.
End Semester Examination
First Semester
(Regular/Supplementary)
MANAGERIAL ECONOMICS
2 C 1402
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following questions. 4 20 Marks)
1. Distinguish between and economics.
2. Cardinal measurement of utility.
3. Factors determining elasticity of supply.
4. Production function.
5. Kinked demand curve.
6. Balance of payments and balance of trade.
7. Features of oligopoly.
8. Cross elasticity of demand.
PART — B
Answer ALL the following questions. 10 50 Marks)
UNIT I
9. What is law of diminishing marginal utility? What are the exceptions to it?
Or
What are the properties of indifference curves? Explain.
UNIT II
10. Explain the law of demand. Are there any exceptions to this law?
Or
What do you understand by law of supply? Describe the reasons for change in
supply of a product.

UNIT III
11. Critically examine the law of variable proportion.
Or
What are the characteristics of long-run costs?
UNIT IV
12. Explain how is price determined under monopolistic competition.
Or
How price and output are determined by a perfectly competitive firm in short
and long run?
UNIT V
13. Discuss the different methods of measurement of national income.
Or
What do you understand by business cycle? Explain the causes and
consequences.
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