M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2017..
First Semester
BUSINESS COMMUNICATION
2 90116 A
Time 3 Hours Max. Marks 70
SECTION — A
Answer all FIVE questions. 2 10 Marks)
1. Need for communication.
2. Oral communication.
3. E-Main.
4. Organisational culture.
5. Global market place.
SECTION — B
Answer ALL questions. 10 50 Marks)
6. Explain significance and slope of business communication.
Or
Explain various barriers to business communication.
7. Discuss about interpersonal relations.
Or
Write about the process of conducting interview.
8. Explain essentials of written communication.
Or
Discuss various forms of written communication.
9. Explain function and scope of non-verbal communication.
Or
Discuss role of IT in organisational communication.

10. What is mass media communication? Explain its effects on business
environment.
Or
What is management Etiquette? Explain its significance in modern business
organisation.
SECTION — C
Compulsory. (10 Marks)
11. Case study
Mr. RAM, Director of Physical Plant at Southern Hospital, e-mailed Mr. ARJUN,
Director of Nursing, information him of a leak in Operating Room 1 that must be
shut down for repairs early next morning. Mr. ARJUN forwarded the message to
Mr. KALYAN, the operating room nurse supervisor on duty for the night shift.
Messing, tired from a long night's work, handwrote a message and taped it on the
bulletin board to the nurse supervisor in the day shift to switch the 8 am.
Operation from Room 1 to Room 8. Mr. Nag, the day shift nurse supervisor, arrived
at 7:30 am. And found Dr. Chiranjeevi shouting that his patient was ready for
surgery, but no rooms were available because Dr. Aravind had already taken Room
8.
Discussion Questions
What were the channels of communication used by each person?
Should a different channel of communication have been used instead?
What can be done to resolve the problem?
What future policies should be put in place to prevent this from occurring
again?
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