Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | rayalaseema university | |
| Position | ||
| Exam Date | December, 2017 | |
| City, State | andhra pradesh, kurnool |
Question Paper
M.Com. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2017.
First Semester
MARKETING MANAGEMENT
(Common for M.Com. Professional and General)
2 1730115
Time 3 Hours Max. Marks 70
SECTION — A
Answer any FIVE questions. 4 20 Marks)
Each question carries 4 marks.
1. Explain 4Ps of marketing.
2. Discuss the need for marketing segmentation.
3. What is product line?
4. Explain objectives of pricing.
5. Discuss significance of sales promotion.
6. Explain steps in personal selling.
7. Explain various channel levels.
8. Explain about Ethics in marketing.
SECTION — B
Answer any FIVE questions. 10 50 Marks)
Each question carries 10 marks.
9. Describe the nature and scope of marketing management.
Or
Discuss bases for market segmentation.
10. Explain various stages of product life cycle.
Or
Explain various pricing strategies and methods.
11. Explain process of marketing communication.
Or
Discuss various theories of personal selling in brief.
12. What are the different factors influencing channel selections?
Or
Discuss emerging trends in retailing.
13. Discuss various factors influencing marketing of services in India.
Or
Write a note on 'marketing social responsibility'.
——————
First Semester
MARKETING MANAGEMENT
(Common for M.Com. Professional and General)
2 1730115
Time 3 Hours Max. Marks 70
SECTION — A
Answer any FIVE questions. 4 20 Marks)
Each question carries 4 marks.
1. Explain 4Ps of marketing.
2. Discuss the need for marketing segmentation.
3. What is product line?
4. Explain objectives of pricing.
5. Discuss significance of sales promotion.
6. Explain steps in personal selling.
7. Explain various channel levels.
8. Explain about Ethics in marketing.
SECTION — B
Answer any FIVE questions. 10 50 Marks)
Each question carries 10 marks.
9. Describe the nature and scope of marketing management.
Or
Discuss bases for market segmentation.
10. Explain various stages of product life cycle.
Or
Explain various pricing strategies and methods.
11. Explain process of marketing communication.
Or
Discuss various theories of personal selling in brief.
12. What are the different factors influencing channel selections?
Or
Discuss emerging trends in retailing.
13. Discuss various factors influencing marketing of services in India.
Or
Write a note on 'marketing social responsibility'.
——————
Other Question Papers
Subjects
- advanced cost and management accounting
- business communication
- business environment
- business research methodology
- computer application in business
- computer applications in business
- corporate policies and strategic management
- corporate tax planning and management
- cost and management accounting
- customer relationship management
- e-commerce
- entrepreneurship and small business mangement
- entrepreneurship development
- financial management
- financial markets and institutions
- human resource management
- insurance and risk management
- international business
- international financial management
- international marketing
- managerial economics
- marketing management
- organisational behaviour
- quantitative techniques for business decisions
- reatil management
- security analysis and portfolio management
- strategic management
- taxation