B.B.A. DEGREE EXAMINATION, APRIL 2018
Second Semester
International Business
BUSINESS COMMUNICATION
(2017 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is business letter?
2. What is oral communication?
3. What is sales presentation?
4. What is surveys?
5. Explain verbal communication.
6. Explain drafting reports.
7. Explain proxemics.
8. What is para language?
9. What is direct interview?
10. Explain the term interaction.
Sub. Code
27
CP-8814
2
Ws9
Part B x 5 25)
Answer all questions.
11. Discuss the merits of formal report.
Or
Explain the steps in report preparations.
12. Write the non-verbal communications.
Or
Write note on speeches to motivate.
13. Explain the impact of video sessions.
Or
Explain the merits of oral interview.
14. Discuss the merits of fax.
Or
What are the objectives of international
communication?
15. Discuss the principle of global business.
Or
What are the merits of E-mail?
Part C x 10 30)
Answer all questions.
16. Explain the merits of formal report writing.
Or
What are the factors affecting presentation?
CP-8814
3
Ws9
17. Write down the merits of conducting interviews.
Or
Write an application for the post of accountant in a
X Ltd company.
18. What are the various types of communicating
devices?
Or
Discuss the importance of effective presentation
skills.
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