EXECUTIVE M.B.A. DEGREE EXAMINATION, MAY 2017
First and Second Years
BUSINESS POLICY STRATEGIC MANAGEMENT
Time 3 Hours Maximum Marks: 70
SECTION-A × 5 15)
Answer Three questions
Q1) Nature of corporate planning.
Board of Directors.
Operating analysis.
Mergers.
Strategic control.
Innovative strategies.
SECTION-B × 15 45)
Answer Three questions
Q2) Describe the nature and significance of strategic management.
Q3) Examine the role of Board of Directors in corporate management.
Q4) State the benefits and limitations of acquisitions.
Q5) Give an overview on strategic alternatives.
Q6) What is turn around management? Bringout its objectives.
Q7) Discuss the concept and importance of cost analysis.
SECTION-C
Compulsory
Q8) Case study:
ABC limited a large Indian company producing and distributing cold drinks in
India. The company has been existence for last 15 years. It has a big
manufacturing plant situated in Delhi and a fleat of trucks for the purpose of
controlled and efficient distribution of cold drinks in neighbouring states as well as
in Delhi, with its ask supply chain management. Employees working in the
company are fully satisfied with service conditions, promotional avenues and
welfare schemes launched by the company for them. The customers do also feel
comfortable and satisfied with the drink both in terms of quality and satisfaction.
But after the entry of two big multinational companies, the entire situation has
changed and the company has lost 90% of its market share to these companies and
thus binding difficulty for competing with them and survival in the market.
Questions:
Make a SWOT analysis of ABC Ltd.
Suggest suitable strategies to regain its market share.
Explain how the company can work out its survival strategies in light of
competition from multinational companies.