EXECUTIVE M.B.A. DEGREE EXAMINATION, MAY 2017
First and Second Years
GLOBAL MARKETING
Time 3 Hours Maximum Marks: 70
SECTION-A × 5 15)
Answer Three questions
Q1) Nature of international markets.
FTZs.
Product pricing.
Market Segmentation.
EXIM policy.
International trade.
SECTION-B × 15 45)
Answer Three questions.
Q2) State the features of international marketing.
Q3) Explain the monetary environmental factors of International business.
Q4) Describe the documents required for import business.
Q5) Enumerate the objectives of international pricing policy.
Q6) Discuss about the significance of advertising in International promotion
Management.
Q7) Elucidate the control mechanisms for international markets.
SECTION-C
Compulsory
Q8) Case study.
The trader in black pepper is unhappy that exports may not show a sign of
revival in prices in the immediate future. World prices have been showing a
downward trend for eight months and this has resulted in much lower earnings
for exporters. The UK, West Germany and the Netherlands have cut their import
requirements though the American demand has shown some growth. Brazil has
been resorting to aggressive selling at lower prices and the expectations are that
its exports will reach an all time peak of 32,000 tonnes in near future. Indian
season is only about six weeks away. The Brazilian offensive has forced India to
withdraw so to say from the U.S. and West European markets and increase its
reliance on Communist buyers. As many as 14,500 tonnes of black pepper out of
the 16,700 tonnes were shipped during this year. The Soviet Union alone
accounting for 12,647 tonnes. But exporters are concerned at the diversion on
such a scale of this trade.
Question:
Had you been a pepper exporter, how would you identify the new market for this
commodity?